CHAPTER 1: The Principles of Marketing

It is not necessary for our survival, but it is our desire. 

According to ... “Marketing is about meeting needs profitably.”

• A. AMA

• B. Kardashians and Jenner

• C. Kotler and Keller

• D. None of the choices

It is essential for a person to survive.

I. Look for feasible Channels

II. Profiles the intended market

III. Manufacturer research for their product

IV. Communication to discuss the existence of the product

V. Conceptualizes the product

QUESTION: What is the correct order?

• A. I, II, III, V, IV

• B. III, II, V, I, IV

• C. III, V, II, I, IV

• D. V, I, II, III, IV

Who is the psychologist who proposed a hierarchy of human needs?

_____ and _____ are unlimited and never end

These are wants that are backed by purchasing power.

• A. Goods

• B. Needs

• C. Demands

• D. Wants

Which of these are not belong to the group?

• Time Utility

• Possession Utility

• Information Utility

• Awareness Utility

• Form Utility

In the pyramids of needs, what is in the middle?

• A. Esteem

• B. Safety needs

• C. Self-actualization

• D. Love/Belonging

What are the 4 topics that we tackled in our presentation?