Marketing Tools / Model

Which of the following SWOT elements are internal factors for a business?

• strengths and weaknesses

• opportunities and threats

• strengths and opportunities

• weaknesses and threats

Which of the following is FALSE regarding why a SWOT analysis is used?

• to build on the strengths of a business

• to minimize the weaknesses of a business

• to reduce opportunities available to a business

• to counteract threats to a business

How often should a SWOT analysis be performed?

• only when a specific issues need to be addressed

• at least once per year

• only when the business starts

• every 3-5 years

Which of the following could be a strength?

• weather

• a new international market

• a price that id too high

• the location of a business

Which of the following could be a weakness?

• a developing market such as the internet

• competitors with access to better channels of distribution

• poor quality of goods and services

• special marketing expertise

Which of the following could be an opportunity?

• having quality process and procedures

• moving into new market segments that offer improved profits

• damaged reputation

• a new competitor in your home market

Which of the following could be a threat?

• changes in technology

• a market vacated by an ineffective competitor

• location of your business

• lack of marketing expertise

Which of the following is true about preparing a SWOT Analysis?

• it should focus on where the organisation is today, not where it could be in the future

• a SWOT analysis is objectives

• it should be specific and avoid grey areas

• it should analyze the organisation only and ignore the performance of competitors

Who usually conducts a SWOT Analysis for a business

• Financial Institutions / Banks

• Lawyers

• Employees

• Managers

Which of the following best describes the key areas explored by a situation analysis?

• company and customers

• company, collaborators, competitors, customers and climate

• collaborators and competitors

• company customers, competitors, collaborators, climate and communication