
The Marketing Activities
Quiz
•
Business
•
Professional Development
•
Hard
Neza Sambas
Used 4+ times
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36 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The retailer is a sub-element of ________.
Place
Product
Price
Promotion
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is/are intangible feature(s) of a product?
After Sale Services
Performance of a Product
Goodwill of Product
All of these
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following statements represent marketing?
It views business as a good producing process
The seller determines what product is to be offered
It views the business as a customer satisfying process
The cost determines the price
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT included in 7 P's of marketing mix?
Process
People
Physical Evidence
Politics
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The term "marketing mix" describes __________.
A composite analysis of all environment factors inside and outside of the firm
A series of business decisions that aid in selling a product
The relationship between a firm's marketing strengths and its business weaknesses
A blending of four to seven strategic elements to satisfy target markets
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The P is NOT a part of the 7 P's of Marketing Mix
People
Price
Purpose
Promotion
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Advertising, sales promotion, direct selling are all the elements of which of the following P's of the marketing mix?
Product
Promotion
Place
Physical Evidence
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