COMS 201 Quiz 2

Quiz
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Other
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University
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Medium
Liz McIver
Used 4+ times
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40 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
_____ are social institutions structured in various ways according to their technological characteristics, the resources they draw upon, and the socio-political context in which they operate.
Media
Newspapers
Social Media Platfroms
Universities
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
If all media organizations have something in common, it is that they __________ by generating revenues for media owners, providing communication services to their audiences, advertising goods and services, and providing employment.
Participate in the economy
Participate in politics
Benefit capitalism
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
True or False. Media serves 5 groups: owners, audiences, advertisers, workers, and governments
True
False
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Public ownership provides communication as a public service to address ______ goals, while private ownership provides communication for the ______of media owners.
Cultural, political power
Social, Profit
Economic, social control
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
______ use media to promote goods and services and to project a certain kind of brand identification.
Advertisers
Audiences
Governments
Corporations
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
______adopt guidelines and laws that compel media organizations to serve the needs and wants of national or regional constituencies.
Advertisers
Audiences
Governments
Owners
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
True or false. These are 5 categories of resources:
Time, Labour, Capital, Technology, Material Resources
True
False
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