An Overview of Qualitative Research - Quiz

Amna wants an in-depth understanding of how people feel when they are faced with their greatest fear. She would like to interview a small number of people and look for patterns in their responses. Which of the following types of research would be best for Amna's desired study?

• Statistical

• Quantitative

• Categorical

• Qualitative

Qualitative research involves looking at _____ data.

• numerical

• emotional

• non-numerical

• categorical

Aisha wants to study how people feel after watching the newest animated movie. She asks each person coming out of the theater to fill out a survey rating different emotions on a scale of 1 to 3. Which of the following best describes the type of research that Aisha is conducting?

• Animated

• Quantitative

• Qualitative

• Confrontational

Which of the following best describes an advantage of qualitative research?

• Qualitative research is easier to conduct.

• Qualitative research generalizes to the population as a whole.

• Qualitative research can examine complex issues and relationships.

• Qualitative research is more open to interpretation.

Which of the following best describes a limitation of qualitative research?

• Qualitative research cannot examine complex issues and relationships.

• Qualitative research only gives numerical data.

• Qualitative research might not generalize to the population as a whole.

• Qualitative research cannot look more in-depth at situations.