IMC practice

Marketing method which is carried out through kiosk, telemarketing, door to door leafletm etc is called.......

• Direct Marketing

• Digital Marketing

• Advertising

• Local marketing

If you want to pay an amount of money to communicate your message on television to increase your brand awareness, you're applying...

• direct marketing

• personalized marketing

• advertising

• organic advertising

Mr. Dee wants to make a comparison between the Dell and HP laptop before making a decision to buy it, he is at the stage of...

• Problem Recognition

• Alternative Evaluation

• Information Search

• Purchase Decision

This is an example of....

• Subliminal Advertising

• Humor Message Appeal

• Digital Marketing

• None is correct

Too many marketing emails and advertising clutters cause a problem in marketing communication of the major message. What is that problem called?

• Encoding

• Decoding

• Noise

• Sender

If you want to hire a dermatologist (BS da liễu) to endorse your product, then what area of them that you believe will be a benefit of sharing the message?

• Fear Appeal

• Attractiveness

• Power

• Credibility

Which of the following is not considered as an aim of the message delivered by IMC

• Writer oriented message

• Clear message

• Complementary use of the message

• Consistent message

The salesperson who is responsible for handling repetitive sales that maintain positive relationship with consumers (buyers) is known as ?

• Order taker

• Missionary

• None is correct

• Marketer

Which of the following advantages are provided by Integrated Marketing Communication? (multiple choices)

• Ensures maximum profit with minimum cost

• Acts as a global platform for collaboration of various business , companies to expand the commercial market of the commodity

• It provides consistent and clear message to its consumers

• It is solitary in form and targets specific audience only

Promotion in the 4 Ps is covered by which of the following functions of marketing?

• IMC

• SWOT

• BCG matrix

• None