IMC practice

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12 Qs

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IMC practice

IMC practice

Assessment

Quiz

Social Studies

University

Practice Problem

Hard

Created by

Harrah Tran

Used 41+ times

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12 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Marketing method which is carried out through kiosk, telemarketing, door to door leafletm etc is called.......

Direct Marketing

Digital Marketing

Advertising

Local marketing

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

If you want to pay an amount of money to communicate your message on television to increase your brand awareness, you're applying...

direct marketing

personalized marketing

advertising

organic advertising

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Mr. Dee wants to make a comparison between the Dell and HP laptop before making a decision to buy it, he is at the stage of...

Problem Recognition

Alternative Evaluation

Information Search

Purchase Decision

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Media Image

This is an example of....

Subliminal Advertising

Humor Message Appeal

Digital Marketing

None is correct

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Too many marketing emails and advertising clutters cause a problem in marketing communication of the major message. What is that problem called?

Encoding

Decoding

Noise

Sender

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

If you want to hire a dermatologist (BS da liễu) to endorse your product, then what area of them that you believe will be a benefit of sharing the message?

Fear Appeal

Attractiveness

Power

Credibility

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which of the following is not considered as an aim of the message delivered by IMC

Writer oriented message

Clear message

Complementary use of the message

Consistent message

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