It is a major element in a retail information system, and may be used with customer databases, vendor databases and product category databases.
RETAIL MANAGEMENT Quiz #3

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glaiza Cabacungan
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
Database management
Data warehousing
Retail Information System
2.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
It is a mechanism used for storing and distributing information.
Database management
Data warehousing
Retail Information System
3.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
It is an application of data, whereby retailers use differentiated marketing and develop focused retail strategy mixes for specific customer segments.
Retail Marketing
Product Marketing
Micro Marketing
4.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
What do you called an in-depth analysis of information to gain specific insight about customers, product categories, and vendors.
Retail Information System
Data Mining
Micro Marketing
5.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
UPC acronym stands for
Universal Purchase Code
Universal Product Code
Universal Production Code
6.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
Which of the following anticipates the information needs of retail managers; collects, organizes, and stores relevant data on a continuous basis; and directs the flow of information to the proper decision makers.
RIS
UPC
EDI
7.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
It is a geographical area containing the customers of a particular firm or group of firms for specific goods or services.
Micro Marketing
Trading Area
Location Area
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