RETAIL MANAGEMENT Quiz #3

RETAIL MANAGEMENT Quiz #3

University

10 Qs

quiz-placeholder

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RETAIL MANAGEMENT Quiz #3

RETAIL MANAGEMENT Quiz #3

Assessment

Quiz

Fun

University

Easy

Created by

glaiza Cabacungan

Used 21+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

It is a major element in a retail information system, and may be used with customer databases, vendor databases and product category databases.

Database management

Data warehousing

Retail Information System

2.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

It is a mechanism used for storing and distributing information.

Database management

Data warehousing

Retail Information System

3.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

It is an application of data, whereby retailers use differentiated marketing and develop focused retail strategy mixes for specific customer segments.

Retail Marketing

Product Marketing

Micro Marketing

4.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

What do you called an in-depth analysis of information to gain specific insight about customers, product categories, and vendors.

Retail Information System

Data Mining

Micro Marketing

5.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

UPC acronym stands for

Universal Purchase Code

Universal Product Code

Universal Production Code

6.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Which of the following anticipates the information needs of retail managers; collects, organizes, and stores relevant data on a continuous basis; and directs the flow of information to the proper decision makers.

RIS

UPC

EDI

7.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

It is a geographical area containing the customers of a particular firm or group of firms for specific goods or services.

Micro Marketing

Trading Area

Location Area

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