Marketing quiz

Which of these are NOT in the 7 P's

• Process

• Physical environment

• Political

• Promotion

What does AIDA stand for

• Action, Interest, Design & Advertising

• Attention, Interest, Desire & Action

• Advertising, Inform, Desire & Attention

• Attention, Information, Detail & Action

What is a PESTLE used for

• External influences

• Internal influences

• Strengths and weaknesses

• Diversification

Strengths, weaknesses,..................., threats

What does S stand for in PESTLE

• Society

• Sales

• Schedule

• Social

List all 7 P's from the extended marketing mix

Which of these is NOT a pricing strategy

• Competitor

• Cost plus

• Profit making

• Destroyer

What makes a brand?

• Name, Concept and media

• Name, logo and slogan

• Trust, well-known and image

• Logo, product and recognition