SPO3010 Marketing Recap

Sport events are perishable. True or false.

• True

• False

Setting price according to level consumers are willing to pay at a given time is an example of which pricing strategy?

• Price skimming

• Market Demand Pricing

• Competition Pricing

• Prestige Pricing

Domestic fans accounted for what percentage of Pyeonchang 2018 tickets?

Parking falls under which of the four Ps?

• Product

• Price

• Place

• Promotion

What is the third stage of the promotion communication mode?

• Who

  (Sender)

• Channel

  (Medium)

• Says what

  (message)

• To Whom

  (Receiver)

According to the Unity bid book, what % of Americans regularly use the internet?

• 92%

• 95%

• 97%

• 99%

What is the colour of the Laver cup court?

• Red

• Green

• Blue

• Black

What is the second stage of the promotion communication mode?

• Who

  (Sender)

• Channel

  (Medium)

• Says what

  (message)

• To Whom

  (Receiver)