Advertising techniques/language

Which persuasive technique matches the definition: "Consumer buys the product because they want to fit in."

• snob appeal

• repitition

• bandwagon

• celebrity spokesperson

Which persuasive technique matches the definition: "Consumers associate being special or elite with the product"

• snob appeal

• repitition

• bandwagon

• celebrity spokesperson

Which persuasive technique matches the definition: "Consumers Transfer their respect or admiration of the celebrity to the product."

• snob appeal

• repitition

• bandwagon

• celebrity spokesperson

Which persuasive technique matches the definition: "Consumers remember the phrase and associate it with the product."

• snob appeal

• repitition

• bandwagon

• celebrity spokesperson

Which persuasive technique matches the definition: "Emotions prompt cpnsumers to feel a certain way about a product,"

• emotional appeal

• loaded words

• humour

• individuality

Which persuasive technique matches the definition: "These words make the product seem more desirable."

• emotional appeal

• loaded words

• humour

• individuality

Which persuasive technique matches the definition: "Consumers remember the product or service because it was funny.

• emotional appeal

• loaded words

• humour

• individuality

Which persuasive technique matches the definition: "Consumers celebrate their own style, or rebel against what everyone is doing. "

• emotional appeal

• loaded words

• humour

• individuality

A ____ is a company or an individual that pays to advertise a product.

• Sponsor

• consumer

• message

• target audience

A ____ is a specific group a sponsor hopes to persuade.

• Sponsor

• consumer

• message

• target audience