Press Release

What is a press release?

• A story written to the public deliberately given to journalists in the hope they will publish

• An online article about a band on a tabloid website

• An advert

• The action of moving the leaver on a printing press

Who sends out press releases?

• The Sun

• Companies, Politicians and Celebrities

• Prestigious newspapers

• Reviewers of concerts

Who would write a press release for an artist like Ed Sheeran?

• A Super Fan

• Ed Sheeran's Great Grandmother

• Ed Sheeran

• His PR team

Why are press releases improtant?

• So that newspapers have stories to print to engage their readers

• The band has a big ego

• It acts as another way to promote your product and bring it to the attention of your audience

• People want to know about current issues

How long is the average press release?

• 200 words

• 1000 words

• 50 words

• 120 words

What is an embargo?

• Information which should not be released before a certain date

• A bribe delivered with the press release to make sure that it is published

• The type of crates delivered via ship

What three words best describe what a press release should be?

• Persuasive, clear and concise

• Catchy, engaging and fun

• Poetic, descriptive and rhyme