What Is Advertising Quiz 1

What is advertising?

• Promotional activity which aims to sell a product or service to a target audience.
• Selling of goods or services by phone.
• Person who helps to organize, develop, or finance an undertaking.

What two fields can advertising be divided into?

• traditional and digital
• general and specific
• popups and banner ads

What is a target audience?

• Person or group of people that something is directed at.
• News reporters, publishers, and broadcasters.
• Sell or promote the sale of.

What does advertising attempt to influence?

• The actions of its target audience2 to either buy, sell, or do something specific.
• Person who buys and uses up goods.
• Send out by radio or television from a transmitting station.

What is a general audience?

• large audience
• small specific audience
• target audience

Which one is NOT considered traditional advertising?

• social media
• print
• television
• radio

How long has traditional advertising been around?

• 150 years
• 10 years
• 5 years

What is the most effective form of advertising for businesses?

• print
• television
• radio

What does pay-per-click mean?

• Internet marketing which involves advertisers paying a fee each time one of their ads is clicked.
• Process of increasing the percentage of users or website visitors who take a desired action such as making a purchase.
• Specific segment of a population having shared characteristics.

What is the oldest form of marketing?

• advertising

• competition
• target audience