Review Quiz | Market Assessment

Review Quiz | Market Assessment

University

7 Qs

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Review Quiz | Market Assessment

Review Quiz | Market Assessment

Assessment

Quiz

Other

University

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Created by

Arnold Acebuche

Used 1+ times

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7 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This basic product objective typically means placing a secondary emphasis on profit conditions while increasing brand units or market share.

Growth

Hold

Harvest

Segment

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This category measures the quality of competitor’s new product development efforts.

Ability to conceive and design

Ability to market

Ability to produce

Ability to finance

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

At the product level, a marketing strategy can be thought of in terms of the following major components except one

target market selection

core strategy

implementation

segmentation

4.

REORDER QUESTION

1 min • 3 pts

Reorder the following in predicting future strategies of competitors

Assess what their likely objectives are

made a judgement about their current product marketing strategy

Put it all together and answer the questions

5.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

PRIMARY DATA sources are generally less expensive and easier to obtain.

True

False

Answer explanation

Secondary Data

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following secondary sources of information does not belong to the group?

Annual Reports

Local Newspaper

News releases

Trade Shows

7.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Data derived from studies are referred to as SECONDARY data.

True

False

Answer explanation

Primary