Review Quiz | Market Assessment

This basic product objective typically means placing a secondary emphasis on profit conditions while increasing brand units or market share.

• Growth

• Hold

• Harvest

• Segment

This category measures the quality of competitor’s new product development efforts.

• Ability to conceive and design

• Ability to market

• Ability to produce

• Ability to finance

At the product level, a marketing strategy can be thought of in terms of the following major components except one

• target market selection

• core strategy

• implementation

• segmentation

Reorder the following in predicting future strategies of competitors

• Assess what their likely objectives are

• made a judgement about their current product marketing strategy

• Put it all together and answer the questions

PRIMARY DATA sources are generally less expensive and easier to obtain.

• True

• False

Answer explanation

Secondary Data

Which of the following secondary sources of information does not belong to the group?

• Annual Reports

• Local Newspaper

• News releases

• Trade Shows

Data derived from studies are referred to as SECONDARY data.

• True

• False

Answer explanation

Primary