TOPIC 4: A. SOCIAL MEDIA MIX

Apakah yang dimaksud dengan USP "Unique Selling Point"?

• Strategi yang harus dimiliki sebuah brand , agar terlihat berbeza dengan pesaing

• Strategi yang membuat kerja lebih cepat
• Strategi di mana staf bekerja dengan lebih disiplin

• Strategi harga; bagaimana menjual dengan harga murah

USP means

• under selling point

• unique selling point

• unique sales point

Customer loyalty means

• customers keep buying

• customers stop buying

You conduct a SWOT analysis and find out that a new competitor is opening within 5 miles of your store. This would be considered a __________.

• Strength

• Weakness

• Opportunity

• Threat

Which of the following SWOT elements are internal factors for a business?

• Opportunities and Threats

• Strengths and Weaknesses

• Strengths and Opportunities

• Weaknesses and Threats

Which of the following is false regarding why a SWOT Analysis is used?

• To build on the strengths of a business

• To minimize the weaknesses of a business

• To reduce opportunities available to a business

• To counteract threats to a business

Which of the following could be a threat?

• Changes in technology

• A market vacated by an ineffective competitor

• Location of your business

• Lack of marketing expertise

What does SWOT stand for?

• Strengths, wellbeing, opportunities, threat

• Sudden weaknesses, outstanding threats

• Social ways of overcoming threats

• Strengths, weaknesses, opportunities, threats

What is the purpose of performing a SWOT Analysis?

 

• Identifies internal and external factors that may affect the business future performance.

• Access a organisations performance

• Evaluates whether the business venture is a good idea.

• Gives the management team a broader view on the potential opportunity

Mr. Jonas discovered that a new competitor has entered the market. At which stage of the SWOT analysis would this discovery probably be made?

• Analysis of strengths

• Analysis of weaknesses

• Analysis of opportunities

• Analysis of threats