Teste Mk Turístico
Authored by João Paulo Rodrigues
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University
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50 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
O Marketing, acima de tudo, cria necessidades
Verdadeiro
Falso
2.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
De acordo com Philip Kotler, fidelizar um cliente é de 5 a 7 vezes mais caro do que conseguir novos
Verdadeiro
Falso
3.
MULTIPLE SELECT QUESTION
45 sec • 5 pts
Identifique quais os P's que fazem parte dos 4 pilares base do Marketing MIX
Process
Product
Promotion
People
Price
4.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
Os desejos são o modo como as pessoas comunicam as suas necessidades
Verdadeiro
Falso
5.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
Sede, sono, reconhecimento ou prestígio são necessidades criadas pelos profissionais do marketing
Verdadeiro
Falso
6.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
O produto é qualquer coisa para satisfazer uma necessidade ou desejo e está limitado a objetos físicos
Verdadeiro
Falso
7.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
Satisfação para o cliente é a diferença entre os benefícios que se obtém por possuir e/ou utilizar um produto e os custos para o obter
Verdadeiro
Falso
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