Cause & Effect Test (MK:014)

An example of a final consumer in action would be a person buying

• a chair for his/her apartment.

• a desk for his/her office.

• some coffee filters for the break room.

• a computer for his/her graphic-design business.

A buying decision begins with a(n)

       

• choice.    

• need.

• information search.

• assessment of options.

Which of the following would be considered a higher order need:

• Food

• Safety     

• Clothing

• Social belonging

Which of the following factors has the greatest effect on a consumer’s buying behavior:

           

• Social influences   

• Individual influences    

• Situational influences

• Cultural influences

Martin is an American, but he also identifies himself as Hispanic. Martin belongs to an American

    

• subculture.  

• social group.

• family.

• reference group.

Which of the following is a cultural value with which a United States citizen would likely identify the most:

         

• Valuing rest and relaxation

• Searching for meaning

• Being efficient

• Acquiring wisdom

Your personal circle of friends is a

         

• subculture.  

• membership group.  

• reference group.

• national culture.

You look up to your older brother and his group of friends. Sometimes, what they buy influences what you buy. This is an example of a

        

• reference group.

• membership group.  

• psychological influence.

• situational influence.

Your favorite NBA player endorses Gatorade, so you buy it. This is an example of a(n)

    

• psychological influence.

• reference group.

• membership group.

• opinion leader.

A person’s interests and activities influence her/his buying behavior. This is referred to as

          

• subculture.

• social influence.    

• lifestyle.

• personality.