Marketing (semi 4)

What kind of promotion did McDonald's use when they created McDonald House Charities?

• Public relations

• Sales promotion

• Advertising

• Personal selling

What would marketers utilize if they wanted to identify markets where customers had a certain lifestyle, personality, or attitude?

• Behavioral segmentation

• Psychographic segmentation

• Demographic segmentation

• Geographic segmentation

Which step in the consumer buying process is this?

You research the options and their prices before buying new shoes.

• Evaluation of Alternatives

• Purchase Decision

• Problem/ Need Recognition

• Information Seeking

Which of the following is true for convenience goods and services?

• Purchased infrequently

• Consumers may shop around and compare

  products based on style, performance, color, price, and other criteria.

• Purchased often and with a little input of time and effort

• Consumers don't accept substitutions

Which part of a product life cycle is framed?

• Introduction

• Decline

• Growth

• Maturity

What is the next step in the product development process when test marketing is positive for a product?

• Business analysis

• Concept testing

• Commercialization

• Prototype development

The only goal of determining prices is to maximize profit for the firm.

• True

• False

What type of distribution is typical of high-priced, prestige products?

• Selective

• Exclusive

• Intensive

In what type of distribution process does the product move from producer to consumer without the use of intermediaries?

• Retail

• Direct channel

• Agency

• Brokerage

Which is the most expensive advertising medium?

• Internet

• Television

• Outdoor

• Radio