3 - ID
Authored by MR MR
Design
3rd Grade
Used 5+ times
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18 questions
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1.
OPEN ENDED QUESTION
3 mins • 5 pts
Qual è il PARADOSSO che sta alla base di un logo efficace?
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2.
MULTIPLE SELECT QUESTION
1 min • 4 pts
Qual è lo scopo della corporate identity?
rappresentare il brand
scaricare le tasse
contribuire ad aumentare la riconoscibilità del marchio
persuadere il consumatore ad acquistare il prodotto
3.
OPEN ENDED QUESTION
3 mins • 14 pts
Elenca 7 strumenti di comunicazione che fanno parte della corporate identity
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4.
OPEN ENDED QUESTION
45 sec • 8 pts
Che cosa rappresenta il marchio airbnb?
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5.
MULTIPLE CHOICE QUESTION
30 sec • 3 pts
La VISION deve essere raggiungibile dall'azienda in un tempo relativamente breve
Vero
Falso
6.
OPEN ENDED QUESTION
3 mins • 5 pts
Elenca almeno 5 valori aziendali astratti
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7.
MULTIPLE CHOICE QUESTION
30 sec • 3 pts
L'identità dinamica è una rappresentazione dei valori del brand che cambia con l'evolversi della società
Vero
Falso
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