Innovation & Commercialisation

Haagen Dazs ice cream redefined ice cream as something adults could enjoy. Is this

• Product Innovation

• Process Innovation

• Position Innovation

• Paradigm Innovation

Voice over internet protocol (VOIP) telephony, making telephone calls over the internet is:

• Product Innovation

• Process Innovation

• Position Innovation

• Paradigm Innovation

Answer explanation

Radical process innovation - departure from the use of fixed lines or cellular. Allows for cheaper and in some cases free calls

Capsule hotels (very small rooms) with basic facilities for overnight stays in city centres are examples of:

• Product Innovation

• Process Innovation

• Position Innovation

• Paradigm Innovation

Answer explanation

Incremental product innovation - a low-cost variation of the hotel room

Online banking and insurance are:

• Product Innovation

• Process Innovation

• Position Innovation

• Paradigm Innovation

Answer explanation

Radical process innovation - fundamentally changed the way these organisations delivered service

The COVID vaccine is example of

• Product Innovation

• Process Innovation

• Position Innovation

• Paradigm Innovation

Answer explanation

Incremental product innovation - built on existing SARS vaccines

Low cost "single serving" shampoo sachet for low income earners in developing economies is

• Product Innovation

• Process Innovation

• Position Innovation

• Paradigm Innovation

Answer explanation

Incremental position - opens u a new customer segment/market of users who may like the 250 ml size bottle but cannot afford it.

White LED light ...

• Product Innovation

• Process Innovation

• Position Innovation

• Paradigm Innovation

Answer explanation

Radical product innovation - a fundamental shift in price, performance, and life span

An example of a product of technological evolution is:

• the mechanical pencil

• the ink-dipping quill pen.

• the wooden pencil.

• the cave painting

The change from the quill pen to the ballpoint pen used today is referred to as:

• brainstorming.

• innovation.

• a discovery.

• a patent.

Innovations are the result of a series of refinements that have improved an invention overtime. This is the concept of:

• Scientific discovery

• Technological evolution

• Scientific method

• Technological mobility