Social Media Marketing (Ch 1)

Marketing and advertising are the same thing.

• True

• False

If you increase the number of new customers in your business, you are guaranteed to grow your business.

• True

• False

Marketing is the process of communicating a company’s value to the customer.

• True

• False

What are the Four P’s of Marketing?

Answer explanation

Product, Price, Place, Promotion

Target markets are identified groups of consumers who are most likely to purchase your product or service.

• True

• False

Which common research method is best for getting a more in-depth look at consumers’ thoughts and ideas about a product or service?

• Survey

• Focus Group

• Web Analytics

• Primary Research

Ads, emails, and text messages are all examples of marketing approaches.

• True

• False

Which common research method is best for gathering demographic and quantitative data?

• Surveys

• Focus Groups

• Web Analytics

• Primary Research

This type of data is best represented numerically.

• Qualitative

• Quantitative

This type of data is best explained using words and descriptions.

• Qualitative

• Quantitative