4 P's of Business

Click the one that is NOT one of the 4 P's

• Product

• Price

• Place

• Perception

• Promotion

You can use 1 of the P's alone and be effective.

• True

• False

Which example did the video give for the way 4 P's work together?

• a tricycle

• a table or car

• a person

Easy to sell an item? No. Each of the 4 P's have a role, to a specific _____________ _________________.

• Market manager

• target audience

• individual person

Product: it includes- variety of the product, quality, design, package and _______.

• Brand

• target audience

• the other P's

Price: includes Retail price, Discounts, Bonuses, payment plans and credit terms. What does credit terms mean?

• the payment terms stapled to the product

• the payment terms mentioned on the invoice at the time of buying goods

• the payment terms mentioned on the back of the product

Promotion (in ref to the 4 P's) means:

• getting a raise

• advertising/marketing

• making a brand name

Which P are the following a part of:

advertising, personal selling, sales promotion, public relations?

• Pricing

• Public Relations

• Promotion

• Product

What is one of the main benefits of sponsoring?

• It builds self esteem

• It gets your brand out to the public

• It makes you feel accomplished

distribution is part of which of the 4 P's?

• Place

• brand

• product