(BSBA-HRM2) MARKETING MANAGEMENT PRE-TEST 2022-2023

An activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

• Marketing

• Market Segmentation

• Market Value

• Marketing Management

The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.

• Marketing Management

• Marketing

• Market Value

• Service Marketing

A societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others.

• Marketing Management

• Direct Marketing

• Marketing

• Service Marketing

a physical place where buyers and sellers gathered to buy and sell goods.

• Physical Place

• Market

• Target Market

• Place

an approach to cost reduction that studies whether components can be redesigned or standardized or made by cheaper methods of production without adversely affecting product performance.

• Market Analysis

• Product value analysis

• Product benefit

• Product Analysis

The amount that consumers will be willing to pay for a product.

• Product

• Place

• Price

• Promotion

What are the 4p's of marketing mix?

• Product, Place, Process, & Promotion

• Place, Price, Physical Evidence & Process

• Product, Process, Price, & Persuasion

• Promotion, Place, Price & Product

An offering that has value is much more than simply getting the product into the hands of the user; it is also making sure that the user understands how to get the most out of the product and is taken care of if he or she requires service later.

• Delivery Offering

• Cost Offering

• External Offering

• Product Offering

Some form of cheating or undersupply relative to an implicit or explicit contract.

• Business Market Risk

• Social Risk

• Capital Market

• Opportunism

Consists of all the organizations that acquire goods and services used in the production of other products or services that are sold, rented, or supplied to others.

• Market

• Business market

• Target Market

• Direct Market