Business and management level 3

What is meant by anticipating demand?

• Help meet customer wants/needs that are yet to be met.

• Finding ways to promote the brand.

• Working out what customers want in the future.

• Making customers happy by adapting and improving.

What is meant by recognising demand?

• Working out what customers want in the future.

• Finding ways to promote the brand.

• Making customers happy by adapting and improving.

• Help meet customer wants/needs yet to be met.

What is meant by satisfying demand?

• Making customers happy by adapting and improving.

• Finding ways to promote the brand.

• Working out what customers want in the future.

• Help meet customer wants/needs yet to be met.

What is meant by stimulating demand?

• Making customers happy by adapting and improving.

• Working out what customers want in the future.

• Finding ways to improve the brand.

• Help meet customer wants/needs yet to be met.

What’s an objective?

• A more complicated, longer term goal.

• A simple, short term goal.

What’s an aim?

• A simple, short term goal.

• A more complicated, longer term goal.

What is mass marketing?

• Large groups of consumers with a wide range of different characteristics to fulfil a basic need.

• Smaller segments of the market who expect to pay a higher price for a more individual product.

What is niche marketing?

• Large groups of consumers with a wide range of different characteristics to fulfil a basic need.

• Smaller segments of the market who expect to pay a higher price for a more individual product.

Are surveys primary or secondary research?

• Primary

• Secondary

Are trials primary or secondary research?

• Primary

• Secondary