INTRODUCTION TO MARKETING

____ Where deal is accomplished between buyers & sellers through a medium of phone, letter or through medium of internet.

• (a) Market

• (b) Marketing

• (c) Selling

• (d) Planning

Which of the following marketing functions involves identifying potential customers and determining their needs and preferences?

• Product development

• Market research

• Distribution

• Advertising

What marketing function involves designing and creating products that meet consumer needs and preferences?

• Market segmentation

• Product development

• Pricing strategy

• Branding

Which corporation demonstrates exemplary product development in its marketing approach?

• Apple Inc.

• Walmart

• Toyota

• Nike

What marketing function involves deciding how to promote and communicate with target customers?

• Advertising

• Pricing strategy

• Distribution

• Sales promotion

Which corporation is known for its efficient distribution strategy?

• Disney

• FedEx

• IKEA

• Unilever

A sales representative encounters a potential customer who seems hesitant about purchasing the product. What should the salesperson do?

• Immediately offer a discount to encourage the purchase.

• Push the customer to make a quick decision.

• Ask open-ended questions to understand the customer's concerns and address them.

• Ignore the customer's hesitation and move on to the next prospect.

A company wants to expand its market reach internationally. What is the first step it should take in its marketing strategy?

• Launching an extensive advertising campaign

• Conducting market research to understand cultural differences and preferences

• Hiring local sales representatives

• Offering discounts to attract international customers

A salesperson is facing objections from a potential customer. What is the best approach to handle objections?

• Ignore the objections and focus on highlighting product features.

• Agree with the objections raised by the customer.

• Listen carefully, empathize with the customer's concerns, and provide relevant solutions.

• Persuade the customer that their objections are irrelevant.

A marketing team is planning a promotional event. What is an essential factor to consider when selecting the event location?

• Cost-effectiveness

• Proximity to competitors

• Accessibility for the target audience

• Aesthetic appeal