1: Marketing Foundations

1: Marketing Foundations

9th - 12th Grade

25 Qs

quiz-placeholder

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1: Marketing Foundations

1: Marketing Foundations

Assessment

Quiz

Business

9th - 12th Grade

Practice Problem

Medium

Created by

Megan Atchley

Used 16+ times

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25 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

Someone who watches several hours of Netflix every week would be considered what type of user?

light

medium

heavy

occasional

2.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

What function of marketing refers to the process of matching customer needs and wants with the features and benefits of a product?

distribution

pricing

selling

promotion

3.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

What function of marketing includes advertising and publicity to inform consumers about the company and/or the goods and services?

selling

pricing

product/service management

promotion

4.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

Obtaining, developing, maintaining, and improving a good or service is an example of which of the following terms?

product/service management

Henry Ford concept

marketing concept

marketing information management

5.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

What term refers to the process of conducting research and analyzing what is taking place among buyers and sellers locally, nationally, or globally?

product/service management

Henry Ford concept

marketing concept

marketing information management

6.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

What is another term for intangible products?

goods

needs

services

wants

7.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

What are things necessary for survival called?

wants

needs

services

products

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