Creating Hype -- Week 1 Review

[WARM-UP]

This course is called...

• Hype, Hype, Hype!

• Creating Creative

• Creating Hype

• Making Hype

In the PESO Media Model, the "P" stands for...

• Paid

• Promotion

• Powerful

• Precise

In the PESO Media Model, the "S" stands for:

• Sold

• Shared

• Social

• Summative

In the PESO Media Model, the "O" stands for...

• Open

• Optimal

• Opportunity

• Owned

In the PESO Media Model, the "E" stands for Earned.

• True

• False

_____ media includes the editorial content + messages a marketer writes, publishes + controls through their channels

• Paid

• Earned

• Shared

• Owned

Event Marketing is all about the promotion of events.

• True

• False

Event Planning applies project management principles to the creation and development of events.

• True

• False

In Event Marketing, events can be organized by the marketer or the marketer can participate in a third-party event.

• True

• False

Event Marketing objectives should align with higher-level objectives, like marketing/business/communications objectives.

• True

• False