SEM1 1.01 NEW

In sports, the marketing of "full memberships" or complete season-long ticket packages to individuals or companies is considered:

• season ticket sales

• group sales

• advertisement sales

• promotional sales

Which of the following positions is a sport-marketing position:

• Advertising director

• Head coach

• Director of hockey operations

• Chief financial officer

Which of the following positions creates the marketing budget for a sport organization:

• Director of marketing

• CEO

• Director of development

• Director of Sales

Which of the following sport-marketing activities involves creating promotional copy for printed publications:

• Advertising

• Social Media

• Merchandising

• Sales

Which of the following marketing activities involves selling airtime for sponsors’ verbal messages broadcast over the public address system at games:

• Advertising sales

• Group sales

• Ticket sales

• Corporate sales

Which of the following marketing activities involves keeping detailed ticket sales records:

• Ticket management

• Ticket sales

• Merchandising

• Market research and development

Which of the following marketing activities usually involves planning youth clinics for fans:

• Community relations

• Media relations

• Advertising

• Market research and development

Which of the following marketing activities involves responsibility for a sport organization’s licensing activities:

• Merchandising

• Public relations

• Sales

• Community relations

Which of the following marketing activities involves writing press releases and organizing news conferences for a sport organization:

• Media relations

• Promotions

• Advertising

• Community relations

Which of the following marketing activities involves answering fan mail for a sport organization:

• Community relations

• Market research and development

• Promotions

• Media relations