What affects the product’s ability to accomplish what is considered by customers to be its primary purpose, or function?
Assessing Value to the Customer

Quiz
•
Business
•
3rd Grade
•
Hard
Gian Rivera
Used 8+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Reputation and support service characteristics
Features and styling characteristics
Core-quality characteristics
All of the above
2.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
What supports a product’s primary and secondary benefits and that could be
characteristics of the selling company rather than only of the product itself.
Reputation and support service characteristics
Features and styling characteristics
Core-quality characteristics
All of the above
3.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
What contributes to benefits beyond the product’s primary function. This category
includes aspects sometimes referred to as “bells and whistles’’.
Core-quality characteristics
Features and styling characteristics
Reputation and support service characteristics
All of the above
4.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Who control the flow of information to other members of the
purchase process, such as those who decide which companies are invited to submit
proposals?
Influencers
Purchasers
Decider
Gatekeeper
5.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Who rule on whether or not the purchase should take place?
Deciders
Purchasers
Users
Influencers
6.
FILL IN THE BLANK QUESTION
1 min • 5 pts
What is the analysis that involves in carrying out a study where a set of possible alternative products are presented or described to respondents and the respondents are asked to rate, rank, or choose among these alternative products.
7.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Customers who are interested in the benefits of a product tend to prefer to expend
as little effort as possible to receive these benefits.
Need for Performance Reliability
Need for Objective Performance
Need for Product Convenience
Need for Social Performance
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