Yearbook Terms #2

The main text, article, or story portion; not ads, headlines, or captions.

• body copy

• headline

• caption

• byline

What is a caption?

• The main text, article, or story portion; not ads, headlines, or captions.

• Copy that describes the people, actions, and events in a photograph.

• An entertaining statement or phrase type set in a larger point size is used to attract the reader's attention and provide information about a story's content.

An entertaining statement or phrase type set in a larger point size is used to attract the reader's attention and provide information about a story's content.

• lead

• body copy

• caption

• headline

A smaller secondary headline that can be above or below the primary headline and provides more context to the copy.

• headline

• subheadline or kicker

• caption

• lead

Where do you find s SPIN-OFF PHRASE?

• Title Page

• body copy

• Table of Contents

• Cover

What does a byline tell you?

• Who wrote the copy

• How long a line of copy should be

• That a line should be placed next to the copy

• nothing, that is a made up word

What is this image of?

• copy alignment

• a byline

• body copy

• subheadline or kicker

A set of characters in upper and lower case, numerals, and punctuation marks that have the same design elements.

• sans serif

• serif

• font

• copy alignment

Beginning or introduction to an article that should capture the reader's attention and give the copy direction and tone.

• lead

• subheader or kicker

• headline

• body copy

Fonts with small lines at the ends of some characters.

• font

• serif

• san serif

• copy alignment