Audience & Purpose

What is the definition of audience?

• the readers that the text is intended for

• a group of people listening at a concert

• anyone who is reading the text

• the reason the text is written

What is the definition of purpose?

• the meaning of life

• a Justin Bieber album

• the reason the text is written (to entertain, inform, or persuade)

• the reader the text is intended for

It's important to know the audience because... (select all that apply)

• the writer should match the argument to the audience

• the writer should match the formality of their writing to the audience

• the writer should make sure they are always entertaining their audience

• the writer should match the purpose of their writing to the audience

What is the purpose of an in-flight emergency leaflet?

• To instruct people of procedures and advise of what to do in an emergency

• To persuade people to buy in-flight snacks

• To entertain people during the flight

How would a charity leaflet differ from an in-flight emergency leaflet?

• The charity leaflet would contain more information

• The charity leaflet would be more persuasive than the in-flight leaflet

• The in-flight leaflet would be more persuasive than a charity leaflet

Reorder the following to reflect first the TASK, then the PURPOSE, and finally the AUDIENCE

• anyone who is trying to decide their future

• identify why college may/may not be the top choice for everyone

• Write a persuasive essay

Match the following

• yourself

• PURPOSE

• Write a letter

• AUDIENCE

• explore your future goals and how to achieve them

• TASK

Look at the following prompt and, based on the task, purpose, and audience, decide if your language should be FORMAL or INFORMAL:

Write an article to your school newspaper that explores the top best movies for the summer to watch

• FORMAL language should be used

• INFORMAL language should be used

Look at the sentence below and identify who is BEST suited as the AUDIENCE:

One way we can start making a difference in Modesto is joining in the LOVE MODESTO campaign and clean up areas that have been neglected.

• residents of Modesto

• school aged kids

• lawmakers

• teachers

Match the following

• to communicate a proposal for a new elective to be taught at school

• Purpose

• Give a speech

• Audience

• the superintendent of the district

• Task