NIKE BRAND

The revenue of Nike in 2018 reached .... dollars

• 36.5 Thousand

• 46.5 billion

• 36.5 billion

• 110 billion

Who is their biggest competitor ?

• ADIDAS

• UNDER ARMOUR

• ASICS

• PUMA

What makes the difference between NIKE and others ?

• They have a simple strategy

• They have a triple double-strategy

• They have a double-triple strategy

• They set up a former strategy

Tags

CCSS.RI.11-12.5

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.8.5

CCSS.RI.9-10.5

Nike's strategy is based on several axes such as :

• Innovation, speed to market and connection to consumers

• Innovation, speed to market and deconnection to client

• Lack of innovation, speed to market and connection to client

• Innovation, speed to market and connection to sellers

Tags

CCSS.RI. 9-10.2

CCSS.RI.11-12.2

CCSS.RL.11-12.2

CCSS.RL.8.2

CCSS.RL.9-10.2

According to the video, what's a DTC strategy ?

• A Direct Telling Client

• A Direct Telling Consumer

• A Direct To Consommation

• A Direct To Client

Who are the actors of a traditionnal business model ?

• Manufacturer, distributor, retailer,

• Manufacturer, distributor, retailer and public.

• Manufacturer, distributor and public.

• Supplier Distributor, retailer.

What does the traditionnal business model imply for final consumers ?

• A decrease of the price thanks to all actors

• More benefit for the manufacturer

• A rise of the price for final consumers

• Less benefit for the retailer and distributor

What's the problem posed by distributor and retailer's intervention in the supply chain ?

• Final consumers have to assume their markups

• The manufacturer is not assured to be paid

• The final client is served later

• The supply chain is longer so it's more efficient.

What is the goal of NIKE ?

• To sell more with more retailers

• To sell more directly from the manufacture to the final client

• To sell more and avoid final client comments

• To be present in every sport store

Tags

CCSS.RI. 9-10.2

CCSS.RI.11-12.2

CCSS.RI.8.2

CCSS.RL.11-12.2

CCSS.RL.9-10.2

How to acces the traget market in our nowadays life ?

• With the internet wifi

• Using social media and internet to connect to your clients

• With a lower cost supply chain

• Using social media and internet to anwser stock issues