Mkt 2A Unit 2 Practice 4.9

Rome is working in her company’s marketing department and her boss tells her to review the market research that the company has just conducted for the global marketing of their new sports equipment line.  Rome MOST likely works for a corporation that subscribes to which type of orientation?

• Polycentric orientation

• Ethnocentric orientation

• Geocentric orientation     

• Regiocentric  orientation

1.        Sae has just been hired in the marketing department of a cosmetics company with a first task to create a unique advertisement for the market in Dubai.  Sae is MOST likely working for which type of corporation?

• Ethnocentric

• Polycentric

• Regiocentric

• Geocentric

1.        Which term refers to a strategy marketers use to predict how beneficial or profitable an advertisement will be versus how much it will cost to run the advertisement?

• Brand advocate

• Email marketing

• Search engine optimization

• Marginal analysis

   

Which term refers to the existence of more than one culture in a company’s target market?

• Multi-generationalism 

• Multiculturalism 

• Competitive advantage

• Marginal analysis

Anya is working on an advertising campaign for a new brand of running shoe and is trying to target the Japanese and Chinese market specifically.  Anya invites runners from those two countries to submit pictures of themselves running.  What term BEST describes Anya’s campaign?

• Global market

• Multi-generationalism

• Email marketing

• Multiculturalism  

Emily has just been hired in the marketing department of a clothing company.  She notices that while the company does a lot of business in England and Ireland, they do not do any business in Argentina and Chile, where Spanish is the official native language.  What management orientation may characterize Emily’s company?

• Ethnocentric orientation

• Geocentric orientation

• Regiocentric orientation    

• Polycentric orientation

1.        Which type of management orientation accurately characterizes a company that bases its decision primarily on market research?

• Ethnocentric orientation

• Polycentric orientation

• Regiocentric orientation   

• Geocentric orientation

1.       Which term BEST describes the existence of different age groups within a company’s target market?

• Diversification

• Multi-generationalism     

• Multiculturalism

• The generation gap

    Addison has just come back from a company meeting where the boss said one of the company goals for the upcoming year is to look for new markets to advertise their products to.  A company that looks for new markets for its existing product mix is using what global marketing strategy?

• Market development strategy    

• Diversification strategy

• Product development strategy

• Undiversified marketing

1    Baylee runs a small paper company that has about 20 accounts, mostly small businesses like her own.  Her prices are higher than the bigger office supply companies, and as a result, she is starting to lose some of her accounts.  What term BEST describes what Baylee’s company is losing?

• Diversification strategy

• Competitive advantage    

• Differentiated marketplace

• Multi-generationalism