AMS - Let's Quizizz

Advertising is a personal paid form of communication using mass media to persuade or influence audience.

• True

• False

Magazines are commonly used for directory advertising for people to refer or find some things such as product and services.

• True

• False

The role of advertising in communication is to inform and transform product by creating image.

• True

• False

The three main strategies that make advertising great are place, price and promotion.

• True

• False

In advertising, the media is the second player that sells time and space in both print and broadcast media.

• True

• False

The goal of advertiser is to persuade consumer to act by purchasing their product when they see the advertisement.

• True

• False

Consumer audience is the group of people who are most likely to respond to what the marketers offer.

• True

• False

Social culture and psychological influence play an important role of the audience’s decision process.

• True

• False

Target audience is the group of people who are most likely to respond to what the marketers offer.

• True

• False

Cultural, social class, family and friends are the major social and cultural influences on consumer behavior and decision making.

• True

• False