Client Requirements & Target Audience

What is the purpose of the client requirements?

• To generate ideas

• To provide the media developer with information about the project

• To show how long the project will take to complete

• To show you what the product will look like

What is a house style?

• A consistent theme

• The colour scheme

• The fonts

• The layout

• All

What is a primary target audience?

• Not who your product is directly aimed at but who may also be interested

• Age range, gender, location, interests

• Who your product is aimed at

• Ethnicity, income, accessibility

Why would a client like you to include their house style in the final product?

• Because the colours are nice

• Because the fonts are nice

• Because the product can be identified to the client

• Because it looks professional

What pre-production document could you take to a meeting with client?

• Mind Map

• Work Plan

• Visualisation Diagram

• Mood Board

Which of these are purposes of IDMPs?

• Communicate, Educate, Entertain

• Inform, Buy & Sell, Advertise & Promote

• Entertain, Buy & Sell, Influence

• All

What type of IDMP is Whatsapp?

• Control Panel

• APP

• Information Kiosk

• Website

What content does an IDMP need to include?

• GIF animations, Videos & Maps

• Navigation bar, multimedia, interactivity

• A logo, images, sound

• Hyperlinks, text, image galleries

In the client requirements, what is the timescale?

• How long each task will take to complete

• How long each activity will take to complete

• How long the project will take to complete

What is the purpose of identifying the target audience?

• So the right colours can be used

• So the media developer knows who to tailor the final product towards

• So the right age rating can be added to the product

• So the media developer knows what the client wants