Objective, Key Result or Initiative?

Root Cause analysis on faults in invoices

• Objective

• Key Result

• Initiative

Answer explanation

Not only it doesn't have any type of metric associated, it also refers to an action. Remember the Guidelines for Initiatives? They are activities, projects, deliverables or tests.

Increase our Average Star Rating on Review Websites from 4.0 to 4.5

• Objective

• Key Result

• Initiative

Answer explanation

It's a key result because not only it has a metric associated but it is also value driven (whatever we are going to do - actions - will lead to an overall increase of our website review)

Hire a new Sales Rep

• Objective

• Key Result

• Initiative

Answer explanation

Not only it doesn't have any type of metric associated, it also refers to an action. Remember the Guidelines for Initiatives? Initiatives are activities, projects, deliverables or tests.

We drive Sales through trust

• Objective

• Key Result

• Initiative

Answer explanation

It is an Objective as it is a one sentence Qualitative (no number associated), inspirational and ambitious. It answer the question of what we want to achieve without being an action in itself.

The accuracy of our invoices raised from 75% to 100%

• Objective

• Key Result

• Initiative

Answer explanation

It's a key result because not only it has a metric associated but it is also value driven (whatever we are going to do - initiatives - will lead to an overall increase of the invoices accuracy)

We have grown a vibrant online costumer community

• Objective

• Key Result

• Initiative

Answer explanation

It is an Objective as it is a one sentence Qualitative (no number associated), inspirational and ambitious. It answer the question of what we want to achieve without being an action in itself.

We excel at solving our customers' problems & we delight them by doing so

• Objective

• Key Result

• Initiative

Answer explanation

It is an Objective as it is a one sentence Qualitative (no number associated), inspirational and ambitious. It answer the question of what we want to achieve without being an action in itself.

Increase Test Automation before deployment

• Objective

• Key Results

• Initiative

Answer explanation

Not only it doesn't have any type of metric associated, it also refers to an action. Remember the Guidelines for Initiatives? Initiatives are activities, projects, deliverables or tests.

Decreased time for customer request to defined feature from 4 to 1 week

• Objective

• Key Result

• Initiative

Answer explanation

It's a key result because not only it has a metric associated but it is also value driven (whatever we are going to do - initiatives - will lead to a decrease time for customer request to defined feature)