Media 101

Which of the followings media landscape belongs to online media?

• Social media

• OOH

• Radio

• Magazine

• TV

 

What are the elements to have a good creative?

• Clear call to action

• Include sense of urgency

• Catchy call to action design

• Limited text

• All of the above

Which of the followings are rich media?

• Sign-up form

• Video

• Image carousel

• Expandable banners

• All of the above

Which type of ad format is under display media?

• Text

• Image

• Video

• Rich media

• All of the above

 

What makes social media unique?

• One way messaging to audiences

• Two ways interaction with audiences and brands

• Moderately paced landscape

• Delays in campaign feedback

Search can be in two areas: paid search and organic search.

• True

• False

They key elements of paid search are keywords only.

• True

• False

Advertisers require to bid on relevant keywords and only the winning ads can appear on the search result page.

• True

• False

The primary message for the success of behavior targeting is that ads should _____.

• use engaging videos

• use multiple engagement strategies

• be short and to the point

• be personalized

Why do both Google and Facebook have advantages in the programmatic advertising market?

• They are household names.

• They have dominance with mobile devices.

• There are regulatory restrictions on other participants.

• They both have efforts in publishing and data collection among other areas.