Refreshment Topic 3 - 2/1

Refreshment Topic 3 - 2/1

1st - 12th Grade

8 Qs

quiz-placeholder

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Refreshment Topic 3 - 2/1

Refreshment Topic 3 - 2/1

Assessment

Quiz

Professional Development

1st - 12th Grade

Medium

Created by

Boby Arifin

Used 1+ times

FREE Resource

8 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

5 sec • 5 pts

Apa saja klasifikasi digital marketing channel berdasarkan kontrol dari perusahaan?

Earned Media

Owned Media

Social Media

Paid Media

Earned Media

Owned Media

Earned Media

Conventional Media

Broadcast Media

Owned Media

Paid Media

Print Media

2.

MULTIPLE CHOICE QUESTION

5 sec • 5 pts

Dokumen apa yang menjadi ouput dari tim performance marketing berdasarkan proses planning yang dijalankan?

Audience Plan

Budget Plan

Product Roadmap Plan

Media Plan

3.

MULTIPLE CHOICE QUESTION

5 sec • 5 pts

Apa saja elemen-elemen terpenting yang terdapat dalam media plan yang perlu diperhatikan?

Objective

Channel

Target Audience

Metrics

Budget

Channel

Timeline Campaign

Budget

Target Audience

Content Mapping

Product Feature

Channel Campaign

Budget

Budget

Timeline Campaign

Metrics

4.

MULTIPLE CHOICE QUESTION

5 sec • 5 pts

Apa saja 3 objective utama secara berurutan dalam marketing yang mengacu pada marketing funnel?

Awareness Consideration

Retention

Retention

Consideration

Conversion

Awareness

Consideration

Conversion

Awareness

Retention

Conversion

5.

MULTIPLE CHOICE QUESTION

5 sec • 5 pts

Media Image

Berdasarkan marketing funnel, menurut mu objective apa yang terkandung dalam content iklan tersebut?

Awareness

Consideration

Conversion

Retentition

6.

MULTIPLE CHOICE QUESTION

5 sec • 5 pts

Media Image

Berdasarkan marketing funnel, menurut mu objective apa yang terkandung dalam content tersebut?

Awareness

Consideration

Conversion

Retention

7.

MULTIPLE CHOICE QUESTION

5 sec • 5 pts

Metrics apa saja yang digunakan oleh tim performance marketing dalam mengukur campaign dengan objective awareness?

Reach

Impression

View

Completed View

Impression

View

Completed View

Leads

View

Completed View

Leads

Installs

Completed View

Leads

Installs

Frequency

8.

MULTIPLE CHOICE QUESTION

5 sec • 5 pts

Berikut ini merupakan hal-hal yang wajib kita pahami sebelum memilih channel marketing yang tepat untuk digital advertising.... (kecuali)

Karakteristik channel dan objective

Kapabilitas tim internal dan budget yang dimiliki

Kebutuhan eksperimentasi

Timeline campaign