Apa saja klasifikasi digital marketing channel berdasarkan kontrol dari perusahaan?
Refreshment Topic 3 - 2/1

Quiz
•
Professional Development
•
1st - 12th Grade
•
Medium
Boby Arifin
Used 1+ times
FREE Resource
8 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
5 sec • 5 pts
Earned Media
Owned Media
Social Media
Paid Media
Earned Media
Owned Media
Earned Media
Conventional Media
Broadcast Media
Owned Media
Paid Media
Print Media
2.
MULTIPLE CHOICE QUESTION
5 sec • 5 pts
Dokumen apa yang menjadi ouput dari tim performance marketing berdasarkan proses planning yang dijalankan?
Audience Plan
Budget Plan
Product Roadmap Plan
Media Plan
3.
MULTIPLE CHOICE QUESTION
5 sec • 5 pts
Apa saja elemen-elemen terpenting yang terdapat dalam media plan yang perlu diperhatikan?
Objective
Channel
Target Audience
Metrics
Budget
Channel
Timeline Campaign
Budget
Target Audience
Content Mapping
Product Feature
Channel Campaign
Budget
Budget
Timeline Campaign
Metrics
4.
MULTIPLE CHOICE QUESTION
5 sec • 5 pts
Apa saja 3 objective utama secara berurutan dalam marketing yang mengacu pada marketing funnel?
Awareness Consideration
Retention
Retention
Consideration
Conversion
Awareness
Consideration
Conversion
Awareness
Retention
Conversion
5.
MULTIPLE CHOICE QUESTION
5 sec • 5 pts
Berdasarkan marketing funnel, menurut mu objective apa yang terkandung dalam content iklan tersebut?
Awareness
Consideration
Conversion
Retentition
6.
MULTIPLE CHOICE QUESTION
5 sec • 5 pts
Berdasarkan marketing funnel, menurut mu objective apa yang terkandung dalam content tersebut?
Awareness
Consideration
Conversion
Retention
7.
MULTIPLE CHOICE QUESTION
5 sec • 5 pts
Metrics apa saja yang digunakan oleh tim performance marketing dalam mengukur campaign dengan objective awareness?
Reach
Impression
View
Completed View
Impression
View
Completed View
Leads
View
Completed View
Leads
Installs
Completed View
Leads
Installs
Frequency
8.
MULTIPLE CHOICE QUESTION
5 sec • 5 pts
Berikut ini merupakan hal-hal yang wajib kita pahami sebelum memilih channel marketing yang tepat untuk digital advertising.... (kecuali)
Karakteristik channel dan objective
Kapabilitas tim internal dan budget yang dimiliki
Kebutuhan eksperimentasi
Timeline campaign
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