DGMKF Mid-Term

Brand personality is the __________ characteristics that bring a brand to life and establish an emotional connection with customers and employees.

_______ the practice of using Internet addresses as a way to expand the potential number of visitors to a website.

Frequency is the number of _____ an individual sees something related to a specific brand

______ are respected members of an online and/or offline community who frequently speak out and are asked for advice

Search Engine Optimization (SEO) is tagging a company's website with _____, so that search engines can identify them and present them as relevant search results to users

____ is the webpage that is displayed after a user enters search criteria

_____ is what differentiates a company's offerings from those of its competitors.