DGMKF Mid-Term

DGMKF Mid-Term

University

7 Qs

quiz-placeholder

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DGMKF Mid-Term

DGMKF Mid-Term

Assessment

Quiz

Business

University

Hard

Created by

Poojani Nayanathara

Used 4+ times

FREE Resource

7 questions

Show all answers

1.

FILL IN THE BLANK QUESTION

45 sec • 5 pts

Brand personality is the __________ characteristics that bring a brand to life and establish an emotional connection with customers and employees.

2.

FILL IN THE BLANK QUESTION

45 sec • 5 pts

_______ the practice of using Internet addresses as a way to expand the potential number of visitors to a website.

3.

FILL IN THE BLANK QUESTION

45 sec • 5 pts

Frequency is the number of _____ an individual sees something related to a specific brand

4.

FILL IN THE BLANK QUESTION

45 sec • 5 pts

______ are respected members of an online and/or offline community who frequently speak out and are asked for advice

5.

FILL IN THE BLANK QUESTION

45 sec • 5 pts

Search Engine Optimization (SEO) is tagging a company's website with _____, so that search engines can identify them and present them as relevant search results to users

6.

FILL IN THE BLANK QUESTION

1 min • 5 pts

____ is the webpage that is displayed after a user enters search criteria

7.

FILL IN THE BLANK QUESTION

1 min • 5 pts

_____ is what differentiates a company's offerings from those of its competitors.