Search Engine Marketing

What does SERP stand for?

• Search Engine Results Page

• Search Engine Ranking Points

• Search Engine Revenue Program

• Search Engine Reading Platform

The art of getting a website to rank prominently for organic search is called...

• Engine Ranking

• Crawling

• Search Engine Optimization.

• Search Engine Result Page

Making direct changes to the website itself is called:

• Direct SEO (Search Engine Optimization)

• Local SEO (Search Engine Optimization)

• Manual SEO (Search Engine Optimization)

• On Site SEO (Search Engine Optimization)

The Placement and cultivation of content and associated links elsewhere on the Web is called:

• Chained SEO (Search Engine Optimization)

• Associative SEO (Search Engine Optimization)

• Off Site SEO (Search Engine Optimization)

• Placement SEO (Search Engine Optimization)

What does PPC means in Search Engine Marketing?

• Applying optimal Search Engine best practices.

• Conditioning your site's design to appear more on search results.

• Paying for search visibility.

• Preparing constant change in content for more visibility.

What type of Search Query is the following: "Who sells the best cheesecakes in Florida?"

• Navigation Search

• Informational Search

• Transactional Search

Which is the primary objective within 'on site' SEO?

• Ensuring that a search engine understands the purpose of your site.

• To get your site ranking as number one.

• To pay in order to get more clicks on your site.

Building he authority of a website by the creation of backlinks from other locations on the web is called:

• Off site SEO.

• Redirecting links.

• Reference SEO.

• On Site SEO.

Is manual placement of links in favor of creating websites and web content that will encourage others to share, and link to your pages themselves a good Off Site SEO practice?

• No it isn't.

• Yes it is.

The use of analytics allows you to monitor and accurately measure your... (According to the Wix Smart course)

• Site's popularity

• ROI

• SEO ranking

• Site's traffic