Digital Marketing #2

1. One characteristic of Digital Media is...

• pull media

• push media

• one way communication

• one to one communication

2. The picture explains which communication characteristic?

• traditional one to many mass marketing communication

• one to one Internet based communication

• many to many communication via Internet medium

• push to pull media

3. Here are some consideration to create campaign, except...

• varying the offer, messaging and creative through the campaign

• inconsisten branding and messaging

• optimising time

• sequencing of communication

4. Improving positions in the natural listings is dependent on marketers understanding the process whereby search engines compile an index by sending out spiders or robots to crawl around sites known as...

• Pay per click

• search engine optimisation (SEO)

• public relation

• query

5. Public relation has function for organization as..

• associate with public opinion

• content distribution barriers

• disconnect third party website

• looks after for brand reputation and influencing opinion and behavior

6. The ultimate form of marketing communications which known as a ‘pay-per-performance marketing’ method and it’s a commission-based

• Viral marketing

• Affiliate marketing

• Email marketing

• Outbound marketing

7. In performance measurement stage, there are some channel of measurement such as channel buyer behaviour. The key ratio can be measured by...

• cost per acquisition (CPA) and cost per sale (CPS)

• bounce rate and home page views

• conversion rate to purchase

• conversion rate to register

8. An online technique metrics collection and research methods that has structured experiments to review influence of on page variable to improve conversion from website is called as...

• server based log

• browser based site activity data

• AB and multivariate testing

• online questionnaire

9. Two types of web copy are short copy and long copy. Long copy including...

• search adverts, email and bloging

• search adverts, social copy and blogging

• news release, social copy and blogging

• news release, email and blogging

A short, descriptive instruction that explicitly tells a reader what to do. You need to put this instruction when create a copywriting.

• call to action (CTA)

• hyperlink

• value proposition

• heading