The Marketing Mix

What are the components of the marketing mix?

• Product

  Price

  Promotion

  Place

• Product

  Publicity

  Promotion

  Personal selling

• Place

  Projection

  Promotion

  Product

• Product

  Planning

  Payment Plans

  Packaging

The merchandise or services offered by a company to its customers.

• Price

• Product

• Place

• Promotion

The activities that communicate the product’s features and benefits that help persuade customers to purchase the product.

• Product

• Price

• Place

• Promotion

What TWO elements from the marketing mix are missingin this image?

• Price

  Place

• Price

  Promotion

• Product

  Price

• Place

  Promotion

"Public relations" and "Personal selling" are part of...

• Product

• Price

• Promotion

• Place

The activities that make your product available to consumers.

• Product

• Price

• Promotion

• Place

"Packaging" and "Design" are part of...

• Product

• Price

• Promotion

• Place

"Credit terms" and "Payments plans" are part of...

• Product

• Price

• Promotion

• Place

"Distribution" and "Delivery" are part of...

• Product

• Price

• Promotion

• Place

"Single parents" and "students" are example of...

• life stages

• public

• target market

• citizens