Loyalty Schemes - Data Collection Method

Loyalty schemes can....

• ensure staff members put out stock quickly.

• collect data on the customer to target information to the send to the customer.

• help the customer find what they want.

Which of the following could be used by businesses to collect data?

• Email

• Interviews

• Consumer Panels

• Questionnaires

• Loyalty Schemes

Which of these are a benefit of a customer using a loyalty scheme.

• They can create a budget from the data.

• They can receive rewards for being a loyal customer.

• They can receive discounts on items they frequently purchase.

• They can use it to write a shopping list.

Which of the following data is collected using a loyalty scheme.

• Customer address

• Customer name

• Items a customer has purchased

• Customer email address

An advantage of business using a loyalty scheme is..

• Customers are encourage to buy with them more often.

• It is cheap way to collect customer data.

• It allows the business to test new products.

• It can all be done online.

An advantage of business using a loyalty scheme is..

• Trends in the customer spending can be analysed to personalise rewards.

• It is cheap way to collect customer data.

• It allows the business to test new products.

• It can all be done online.

A disadvantage of a business using a loyalty scheme is..

• Customers may not be willing to sign up if rewards are not beneficial.

• Too much data would be collected.

• The business loses money on rewards.

A disadvantage of a business using a loyalty scheme is..

• Customers may be put off a company tracking everything they spend in store.

• Too much data would be collected.

• The business loses money on rewards.

Sensors are good data collectors due to the fact once they're set up they usually don't need any human interaction and can collect data automatically.

• True

• False

What are the flaws with sensors? [2 answers]

• They cost a lot of money.

• The positioning of the sensor could effect the data that is being collected.

• Sensors may stop working in an event like a power cut.

• They are not camouflage.