Marketing vocabulary

Marketing vocabulary

Professional Development

20 Qs

quiz-placeholder

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Marketing vocabulary

Marketing vocabulary

Assessment

Quiz

English

Professional Development

Hard

CCSS
RI.9-10.4, L.11-12.6, RL.11-12.4

+17

Standards-aligned

Created by

Reyes Rivas

Used 25+ times

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20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

I've tried lots of other ________ of shampoo, but this one's still my favourite.

makes

marks

brands

designers

Answer explanation

brand - a particular make of a product

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

the person who buys and uses a product or service

company

seller

consumider

consumer

Answer explanation

consumer - the person who buys and uses a product or service

Tags

CCSS.RI.11-12.4

CCSS.RI.7.4

CCSS.RI.8.4

CCSS.RI.9-10.4

CCSS.RI.9-10.4

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

If __________ aren't happy with the quality or price, they won't recommend it to their friends.

society

people

consumers

end-users

Tags

CCSS.RL.11-12.4

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

If Kim ________ a new line of clothing, she invites heaps of celebrities to the product launch.

launches

starts

sets up

displays

Answer explanation

launch - to introduce a new product, with publicity etc.

Tags

CCSS.L.11-12.6

CCSS.L.8.6

CCSS.L.9-10.6

CCSS.W.11-12.2D

CCSS.W.9-10.2D

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When their CEO was caught sending racist e-mails, the company faced a ______________ nightmare.

reputation

public relations

image

company

Answer explanation

public relations - creation and maintenance of a good public image

Tags

CCSS.L.9-10.5A

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The __________ of a Premier League football club has their brand or logo on the team's shirt.

donator

sponsor

donor

supporter

Answer explanation

sponsor - firm supporting an organisation in return for advertising space and brand recognition

Tags

CCSS.L.2.4B

CCSS.L.2.4C

CCSS.L.3.2E

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

S.W.O.T stands for...

Strength, Weakness, Opportunities, Threats

Support, Weakness, Opportunities, Thoughts

Society, World, Organisation, Town

Support, Weakness, Organisation, Thoughts

Tags

CCSS.RI.11-12.4

CCSS.RI.7.4

CCSS.RI.8.4

CCSS.RI.9-10.4

CCSS.RI.9-10.4

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