Digital Advocacy

What does advocacy mean?

• The action of promoting and selling products or services

• The protection of an individual's personal information

• The desire to stick up for what you believe in and create change

• None of the above

What does digital advocacy mean?

• Using digital technology to mobilize concerned people around an issue/cause

• The protection of one's information that is used while using the Internet

• The ability to navigate various digital platforms

• The brand's promotion to connect with potential customers using Internet

These are the main aspects you need to identify before doing digital advocacy, EXCEPT

• Main message of the campaign

• Overall cost of the campaign

• Most effective platform that can be used

• The intended audience

These are some challenges related to digital advocacy, EXCEPT

• Require a lot of energy

• There is a lot of competition out there

• Not everyone has access to the Internet

• Platforms keep changing their algorithms

Which one of these is NOT the reason why social media is a good platform for digital advocacy?

• Low hard cost for set-up

• Potentially wide reach

• Lesser content required

• Quick and instantaneous sharing of messages

Which one of these social media is the LEAST suitable for digital advocacy?

• Twitter

• Snapchat

• Facebook

• Instagram

Which of the following CANNOT be the content for digital advocacy campaign?

• Text post

• Image

• Video

• Personal message

What is the preparation you need to do before sharing your digital advocacy campaign with the public?

• Ensuring you have many followers on social media

• Expecting everyone to participate in your campaign

• Ensuring you have the right software to power your campaign

• All of the above

Which of the following is NOT the strategies for digital advocacy?

• Have many followers on social media

• Plan and design advocacy activities

• Assess your result

• Follow-up

You are choosing a target audience for your new campaign on PERIOD POVERTY. Which aspect is the MOST important?

• Gender

• Profession

• Media habits

• Attitude