June 2022 Austin Offsite

What does Product Marketing DO at Madison Logic? (Multiple answers)

• Platform Utilization

• Competitive & Market Insights

• Sales Enablement & Readiness​

• Host dog and pony shows

What should you expect to see under "My Cases" in Salesforce?

• All closed cases

• Cases where you are the active owner

• Cases for your team

• Cases where you have been tagged in a chatter post

When another email comes into an already active Salesforce case, what status does the case update to?

• Follow-up Needed

• New

• Waiting on Customer

• Open

Select the upcoming project that is NOT a current focus of Marketing

• Battlecard Development

• Round Table Event: ABM Innovaters

• "State of the Buyer" Insights Report

• Shaving Josh's Beard

We are projecting what % of Headcount growth in the 2022 Fiscal Year?

• 33%

• 56%

• 87%

• 40%

With our goal being 100%, what percentage of clients have actually logged into ML Platform thus far?

• 25%

• 70%

• 55%

• 100%

Select all that apply: Which of these will help increase the adoption of ML Insights (MLI) and Journey Acceleration (JA)?

• Create marketing collateral using JA/MLI impact metrics​

• Include impact metrics in demos and wrap reports​​

• Ignore clients with programs in setup but not adopting JA/MLI

• We don't need to increase adoption of MLI/JA

What is Managed Files?

• A SharePoint page used to manage Madison Logic HR documentation

• A location in Salesforce where ML staff uploads all client assets

• A place in ML Platform where clients can find and download files that have been shared with them by ML users

• The process of emailing files and content to our clients

How can we help Customer Marketing with their upcoming "Success Stories & Testimonials" project?

• Put different wigs on Vin and have him portray a variety of clients in "testimonial videos"

• Ask current clients to stop posting reviews. Who has time to read these anyway?

• Identify our happiest clients leveraging the full breadth of our solution and pass their info to Marketing

• Reduce content creation, events, and advertising. Save that money for a new ping-pong table

Why would you NOT want to accelerate integrations, such as LinkedIn?

• Higher Average Order Value: Greater Sales Efficiency

• Longer-Term Commitments: More Predictability

• Bandwidth: Karl doesn't have time to meet regarding LinkedIn

• Improved Client Results: Revenue Growth