Chapter 4

Facebook Ads Objectives as per below, except?

• Engagement

• Traffic

• App Installs

• Impressions

Budgeting can be done at...

• Campaign

• Ad Set

• Ad

• Campaign & Ad Set

What is the bidding strategy that letting Facebook's machine to bid the campaign for us?

• Highest volume

• Bid Cap

• Cost per result

• Cost cap

Where do you set captions, creative, and call-to-action

• Campaign

• Ad Set

• Ad

• All answers are correct

Type of audiences setting on Facebook

• Saved audience, gender, list

• Lookalike, pixel, demographics

• Interest, behavior, Location

• Saved audience, custom audience, lookalike

Below are the placements for Facebook Ads, except:

• Facebook

• Messenger

• WhatsApp

• Audience Network

Certain activities that being captured by Facebook on external sites called...

• Pixel

• Events

• Conversion

• Visit

Usually, who is implementing pixel on the organization?

• Digital Marketer

• Finance

• Web Developer

• Human Resources

Explain pixel!

Methods on setting up ads as per below, except:

• Manual upload

• Use existing content

• Creative Hub mockup

• Duplicate