Blue Ocean Strategy

What is meant by a red ocean?

• There is cutthroat competition for market share.

• Companies should stop trading in the market.

• Companies are differentiating their products.

• Companies have just entered a new market.

Blue-ocean thinking focus on ..

• Creating services and products for which they are no direct peers

• Creating services and products in a competitive market

• Following the leaders

• All of the above

If a company adopts a blue ocean strategy, which of the following will it not do?

• Innovate

• Create value

• Offer a low cost

• Compete

_______ is the foundation of blue ocean strategy.

• Innovation

• Value Creation

• Value Innovation

• Value Cost trade off

Formulation Principle in Blue Ocean Strategy focuses on ......

• Extending demand

• Focusing on big picture

• Reconstructing market boundaries

• Creating own customers