Blue Ocean Strategy
Authored by Dr Londhe
Life Skills, Business, Professional Development
University
Used 14+ times
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5 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is meant by a red ocean?
There is cutthroat competition for market share.
Companies should stop trading in the market.
Companies are differentiating their products.
Companies have just entered a new market.
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Blue-ocean thinking focus on ..
Creating services and products for which they are no direct peers
Creating services and products in a competitive market
Following the leaders
All of the above
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
If a company adopts a blue ocean strategy, which of the following will it not do?
Innovate
Create value
Offer a low cost
Compete
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
_______ is the foundation of blue ocean strategy.
Innovation
Value Creation
Value Innovation
Value Cost trade off
5.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Formulation Principle in Blue Ocean Strategy focuses on ......
Extending demand
Focusing on big picture
Reconstructing market boundaries
Creating own customers
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