The products that are sold through wide spread network are classified as:
MKTPR 1st year quiz

Quiz
•
Business
•
Professional Development
•
Hard
Kavita Sharma
Used 1+ times
FREE Resource
40 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Convenience products
shopping products
unsought products
sought consumer products
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The ________ consists of all the organizations that acquire goods and services used in the production of other services or products that are sold, rented or supplied to others.
Consumer Market
Organizational Market
Government Market
None of the above
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Fewer, larger buyers is the key characteristic of _________
Business market
Consumer market
Both a and b
None of the above
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the term for a market that is defined by specific characteristics?
Market niche
Market division
Market characteristic
Market segment
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Bread and milk are which kind of products?
Specialty Products
Convenience products
Shopping products
Unsought products
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Adding new features to a product is advocated by which of the approaches?
Product Approach
Production Approach
Marketing Approach
Selling Approach
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is considered a “key player” in the marketing industry?
Marketer
Suppliers or vendors
Distributors or retailers
All of the above
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