MKTPR 1st year quiz

MKTPR 1st year quiz

Professional Development

40 Qs

quiz-placeholder

Similar activities

SM EXAM ENTREPRENEURSHIP

SM EXAM ENTREPRENEURSHIP

KG - Professional Development

40 Qs

Financial Statement

Financial Statement

Professional Development

38 Qs

Business Revision - Year 10

Business Revision - Year 10

KG - Professional Development

40 Qs

consumer decision making process

consumer decision making process

Professional Development

45 Qs

Perception + positioning

Perception + positioning

Professional Development

44 Qs

Marketing 5.0 Minor

Marketing 5.0 Minor

Professional Development

35 Qs

OMT101_Quiz2

OMT101_Quiz2

University - Professional Development

35 Qs

Big Data Quiz

Big Data Quiz

Professional Development

40 Qs

MKTPR 1st year quiz

MKTPR 1st year quiz

Assessment

Quiz

Business

Professional Development

Hard

Created by

Kavita Sharma

Used 1+ times

FREE Resource

40 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The products that are sold through wide spread network are classified as:

Convenience products

shopping products

unsought products

sought consumer products

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The ________ consists of all the organizations that acquire goods and services used in the production of other services or products that are sold, rented or supplied to others.

Consumer Market

Organizational Market

Government Market

None of the above

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Fewer, larger buyers is the key characteristic of _________

Business market

Consumer market

Both a and b

None of the above

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the term for a market that is defined by specific characteristics?

Market niche

Market division

Market characteristic

Market segment

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Bread and milk are which kind of products?

Specialty Products

Convenience products

Shopping products

Unsought products

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Adding new features to a product is advocated by which of the approaches?

Product Approach

Production Approach

Marketing Approach

Selling Approach

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is considered a “key player” in the marketing industry?

Marketer

Suppliers or vendors

Distributors or retailers

All of the above

Create a free account and access millions of resources

Create resources
Host any resource
Get auto-graded reports
or continue with
Microsoft
Apple
Others
By signing up, you agree to our Terms of Service & Privacy Policy
Already have an account?