Toys R Us

When was Toys R Us founded?

• 1943

• 1948

• 1928

• 1952

What type of product does it sell?

• Toys

• Clothes

• Bikes

• All answers are correct

Toys R Us became first biggest toy retailer

• Yes

• No

What is Toys R Us main strategy?

• Price and advertising

• Price and negotiation

• Economy of scale and discounts

• Demand and associations

What were the main difficulties by entering in the Japan toy market?

• Japan was a very closed system

• There were barriers for foreign countries

• Cultural habits and preferences from the Japanese population

• All answers are correct

Toys R Us believed that their US strategy would work before entering the Japanese market and that they would success again

• Yes

• No

In the late 80s, Toys R Us experimented a change in the retail structure.

• No

• Yes

Why wanted Toys R Us to enter in the Japanese market?

• They were confident about their strategy in other countries

• They had a plan to adapt to the Japanese market and open a small shop.

What is the Keiretsu?

• Group of Japanese companies that maintain commercial relationships.

• A type of japanese food pepared with eggs and rice.

• A name of a popular convenience store in Tokyo.

• A government institution that regulated the law and closed prices.

What happens if someone is disloyal to the Keiretsu?

• Expulsion from the network and blacklisting from other manufacturers.

• Expulsion from the network and report to the local police.

• Blacklisting from other manufacturers and closing of the store.