Science of Branding Vocab

Nancy’s father is 6’5” and was one of the best basketball players in the history of the school. As a high school freshman, Nancy is 6’0” and shaping up to be an incredible player, too.

• Innovated

• Endowed

• Differentiated

Tags

CCSS.L.3.2F

If you visit St. Louis, you have to see the Gateway Arch. Everyone says you have to ride the car up and down to see amazing views of the Midwest.

Innovative

• Innovative

• Statistical

• Iconic

Tags

CCSS.L.7.6

CCSS.L.8.6

CCSS.L.9-10.6

CCSS.W.8.2D

CCSS.W.9-10.2D

For many years, explorers would transport plants across the seas to and from the New World. Today, it’s hard to tell which plants are originally from North America and which are foreign.

• Strategy

• Differentiate

• Endow

Tags

CCSS.L.7.6

CCSS.L.8.6

CCSS.L.9-10.6

CCSS.W.8.2D

CCSS.W.9-10.2D

Bluetooth keyboards are everywhere. However, GI Electronics changed the game when they introduced a keyboard that folds down to the size of a wallet.

• Statistical

• Innovative

• Symbolic

Tags

CCSS.RI.11-12.4

CCSS.RI.7.4

CCSS.RI.8.4

CCSS.RI.9-10.4

CCSS.RI.9-10.4

Researchers surveyed families and found out that it costs a middle income family over $220,000 to raise a child from birth to age 18.

• Statistic

• Evoke

• Technique

Tags

CCSS.RI.11-12.4

CCSS.RI.7.4

CCSS.RI.8.4

CCSS.RI.9-10.4

CCSS.RI.9-10.4

The team put in double practice time running extra laps. Their plan was to be in top shape so that they could outlast other teams in the final moments of every game.

• Portray

• Statistic

• Strategy

Tags

CCSS.L.8.6

CCSS.L.9-10.6

CCSS.W.11-12.2D

CCSS.W.8.2D

CCSS.W.9-10.2D

Even though the hero and the villain often get the most attention, Eva was beginning to wonder if they were actually the most important. She started to see sidekicks and support characters like Samwise Gamgee from The Lord of the Rings as the hidden forces that give a story heart.

• Technique

• Campaign

• Archetypes

Tags

CCSS.L.8.6

CCSS.L.9-10.6

CCSS.W.7.2D

CCSS.W.8.2D

CCSS.W.9-10.2D

When Beth took the time to look at old photo albums, she was overcome with emotions and memories. It was as if she could feel the sand on the beach or hear the leaves crunching beneath her feet just by looking at old pictures.

• Innovative

• Universal

• Evoke

Tags

CCSS.L.8.6

CCSS.L.9-10.6

CCSS.W.11-12.2D

CCSS.W.8.2D

CCSS.W.9-10.2D

The new chef, Seth, was eager to study under his cooking idol, José Andrés. He knew that this famous chef had skills that could not be taught in school. Seth changed his old cooking processes once he discovered that success came from careful skill, not speed.

• Technique

• Archetype

• Portray

Tags

CCSS.L.8.6

CCSS.L.9-10.6

CCSS.W.7.2D

CCSS.W.8.2D

CCSS.W.9-10.2D

It was important for the young audience to realize that the actors were only playing the part of enemy soldiers. They represented an ugly part of history, but they did not personally agree with the beliefs of the soldiers.

• Portray

• Perceive

• Campaign

Tags

CCSS.L.7.6

CCSS.L.8.6

CCSS.L.9-10.6

CCSS.W.8.2D

CCSS.W.9-10.2D